The Social Media Manager is a mid-senior role responsible for building and amplifying the brand’s online presence. Reporting to the Marketing Director, this role develops and implements social media strategies to support brand awareness, customer engagement, and acquisition goals. Through compelling content and performance analysis, the Social Media Manager fosters brand loyalty and drives traffic, making it essential to achieving broader marketing objectives.

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The responsibilities of a Social Media Manager include:

• Strategy Development: Create and execute social media strategies that align with business objectives.
• Content Creation: Produce and schedule engaging content, collaborating with creatives to ensure high-quality visuals and messaging.
• Community Engagement: Actively engage with followers, respond to comments and messages, and manage customer inquiries.
• Performance Analysis: Track metrics, analyze campaign effectiveness, and generate reports with recommendations.
• Trend Monitoring: Stay updated on social media trends, and adjust strategies to engage in relevant, real-time conversations.
• Manage Paid Campaigns: Oversee paid social media ads, optimizing for the best ROI.
• Collaborate Cross-Functionally: Work with internal teams and influencers to maintain cohesive brand messaging across channels.
• Continuous Learning: Stay current with social media tools and industry developments to enhance performance.

Required qualifications include:

• Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
• 2-5 years of professional experience in social media management, digital marketing, or a similar role.
• Proven track record of successfully developing and executing social media strategies that drive engagement and conversions.

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These are the core skills, experience, and qualifications that a candidate must possess to be eligible for the role:

Essential Skills:

• Social Media Platform Proficiency: Deep understanding of major platforms (Instagram, Twitter, LinkedIn, Facebook) and their best practices.
• Content Creation Skills: Ability to create engaging content, including text, images, and video, that resonates with target audiences.
• Analytical Skills: Proficiency in social media analytics tools (e.g., Google Analytics, native platform insights) to measure and optimize performance.
• Communication Skills: Strong written and verbal communication skills to convey brand messaging effectively.
• Project Management: Ability to plan, execute, and manage multiple campaigns and projects simultaneously.
• SEO Knowledge: Familiarity with SEO and how social media content contributes to search visibility.
• Adaptability: Ability to quickly adapt to changing trends, platform updates, and audience behavior.

Desirable Skills:

• Graphic Design Proficiency: Experience with design tools like Canva, Adobe Creative Suite, or similar for creating visually appealing content.
• Paid Advertising Knowledge: Familiarity with paid social media campaigns and budget management to improve reach and ROI.
• Community Management Experience: Experience engaging with online communities and handling customer service inquiries via social platforms.
• Influencer Collaboration: Experience working with influencers or brand ambassadors to expand reach and credibility.
• Trendspotting: Keen eye for emerging social trends, cultural moments, and industry news.
• Basic Copywriting Skills: Ability to craft compelling, concise copy tailored to different social media platforms.
• Crisis Management: Skill in handling online crises or negative feedback professionally to protect brand reputation.

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• This section is an opportunity to introduce yourself.
• It should summarize the organization, its core values, benefits mission, and vision.

For example, here is our bio which can be found on the About Us page on our website:

Playroll's vision is to accelerate a borderless economy, enabling people to thrive globally. Our mission focuses on managing the complexities of a global workforce through a single platform, removing barriers for both employees and employers to unlock worldwide opportunities.

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